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COVID-19 Vaccine Education

The It’s Up to You campaign encourages audiences to get the latest vaccine information. It aims to acknowledge Americans’ concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.
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What We Like About This Resource

Well organized database with vaccine messaging material for many media platforms and some culturally-relevant material. This is a comprehensive campaign that includes a host of materials spanning media types (videos, print, etc.), and focused on Black and Hispanic communities, in addition to the general public.

Source Organization(s)

Ad Council

Resources

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