To date, the Big Shots Method has been used in campaigns focused on confronting COVID-19 vaccine hesitancy. However, it can be used in various settings, for myriad applications, and by various entities, such as school health programs, nonprofits, public health departments, and community centers. Since the Big Shots Method requires a minimal investment in materials and resources, it is suitable for use by organizations of any size.
This toolkit provides a step-by-step guide for developing, implementing, maintaining, and evaluating a Big Shots-style campaign
Big Shots Heros