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12 COVID-19 Vaccination Strategies for Your Community

On this page, the Centers for Disease Control and Prevention (CDC) highlights 12 strategies derived from evidence-based practices that are being applied in communities across the country to promote vaccine confidence and uptake.
Resource Types: Campaign, Toolkit/PDF
Community Types: 65 year old+ Communities, AAPI/Asian Communities, Black Communities, Care Providers/Community Based Workers, Faith Communities, General Public, Immigrant Communities, Indigenous Communities, Latinx Communities, Mothers and Parents, Other Community, People Experiencing Homelessness, People with Disabilities, Rural Communities, Youth/Schools
Topics Covered: Data about COVID-19 and/or vaccines, Information and facts about about COVID-19 vaccines, Tailored information for communities
Date Published: November 3, 2021
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The COVID-19 Vaccination Field Guide outlines selected strategies to help increase vaccine confidence and uptake. These strategies were drawn from historical (non-COVID-19) vaccination efforts and supported by positive outcomes from evaluation research.

The Field Guide also includes examples from communities currently using these strategies to increase COVID-19 vaccine confidence and uptake. Each strategy addresses common barriers to getting a COVID-19 vaccine, which are structural, behavioral, or informational. Refer to the complete Field Guide pdf icon[48 pages] for a list of barriers and their meanings.

When implementing any of these strategies in your community, consider real-world factors by assessing the cost (dollars, time, effort, staffing), involving community leaders in planning and execution, and piloting the effort to measure success before wider execution.

Source Organization(s)

Centers for Disease Control and Prevention (CDC)

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